Tasting 13 distinct roast levels on a recently arrived Colombian coffee. My intent here is to go with a medium roast that skews on the brighter side, but as always I'm tasting a range from quite light to very dark.
Lighter cups in the range pre-2C had a really interesting fruit punch aroma that's not at all what I'm aiming for but was kind of interesting. Unfortunately, none of that carried through to the flavor and especially on the first sip they're just unbearably sour. Good learning opportunity for staff at least to taste what something I wouldn't pick to sell is like.
On the medium dark side of things there are a couple roasts that are pleasant, but the coffee isn't offering anything that I can't get from an existing offering in the product line. Going darker still, it makes a solid French Roast, which is unusual for this particular mark. Something to keep in mind in case the coffee I planned to switch that to next doesn't pan out.
And then right in the middle at and a bit past 2C I'm finding exactly what I expected for a nice medium roast where that acidity is still present, but balanced against good body and not overwhelming against flavors someone might reasonably identify as coffee.