A little louder, a reminder:
"Good UX" mostly means "I've seen this before."
Have you ever seen an adult without your cultural baggage approach a doorknob for the first time? They'll start by pulling it, then pushing it. There's nothing "intuitive" about turning a round doorknob. But you've been trained, so you don't even notice.
"...but Apple, but the iphone", the iPhone was never "easy to use" or "intuitive". They bombarded TV with training videos disguised as ads for 6 months pre-release.
"You just point and click and drag everyone knows that" you spent hundreds of hours training to "just" point and click and drag, but you didn't call it training, you called it solitaire and minesweeper.
You practised.
Today, if we want a better user interface for any computing - and I think we do, and it's possible - we have two choices. Entirely 100% new - clean-break, fresh-start new - tech or to acknowledge and own that we're going to spend some time fighting reflexes honed over decades.
@mhoye I still remember the Hypercard stack that came with my first Mac that goes through things like point, click, drag, feed the fish. Big paper manuals full of screenshots were also a thing and they assumed far less familiarity with operational concepts. These days I feel like I could use one of those just to know what capabilities have been hidden behind invisible gestures.
