Took a "content ideation" survey for an event that I'm unlikely to attend (unless they wanted to fly me out to Zurich to lecture at it, but that seems unlikely). The take away from my answers is that beating the dead horse of wine/coffee parallels has been played out for decades. Coffee is a far more complex beverage that should be encouraged to be its own thing. (wine comparisons are a lazy crutch that the coffee industry should be sick of in the year 2020)

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