One of my suppliers that I've had keeping an eye out for a nice Kenyan coffee has gotten back to me and basically said I don't want to buy the ones they just got in. I'm not going to buy any coffee just so I can say that I have it (same reason I'm currently out of coffee from Papua New Guinea). Given the choice, I'd rather disappoint the customer by not selling them what they want than disappointing them by tricking them into buying something they expect should be better than it is.