About the same time as I'm planning on migrating away from YouTube, companies are trying to send me products in hopes that I'll do a feature on them. But I get the impression that they haven't actually watched my stuff because the products really aren't quite in line with the sorts of things that I do.
There's a relatively small group of people who, if you've taken a coffee roasting class anywhere in the past few years, one or more of us have probably been directly or indirectly involved in developing content for that. Coffee enthusiasts are unlikely to guess who they are, but it speaks to the quality of the work that it's been adopted so widely.
Author of Typica software for coffee roasters.