@Alonealastalovedalongthe #2 is true and quite common. It can be pretty cheap and easy for an individual to incorporate and do business as whatever (even multiple) identity they choose. Maybe call it a lifestyle brand. There are, however, still some rights reserved to humans where that won't help. Also your taxes get harder to do. (Not a lawyer, not legal advice, do own a couple businesses.)
UPS still thinks they're delivering my sister's computer on Wednesday, but it's close enough now that I wouldn't be surprised if it showed up tomorrow. I have everything at the shop already to upgrade that as soon as it arrives and she'll probably want to feed me a pizza after work while I help her get things set up software side.
It seems that all my Texas customers are getting in their orders now. All the boxes I'm sending today and all the boxes from the previous 1-2 shipping days have all been going to Texas. Kind of wish someone would open a shop with my stuff in Austin so I could save these people some shipping (especially the people having me send chai concentrate which is crazy expensive to ship).
For the 7th coffee I was hoping to do a couple different roasts, but the differences in cup character are so subtle across the tested range that there's no point. It seems to taste about the same no matter how you roast it (there are differences, but the intensity of flavors where those differences are detected is too low to try to build distinct products around).
The 5th coffee had amazing fragrance running through the grinder. This is another one where you just kind of need to decide where you want to balance the cup as it was nice throughout the range I'm testing. This is one that I like to use in blends so I tried to keep that use case in mind while making the decision.
The 2nd coffee is more narrowly delicious with the lightest cup and the darkest 2 cups coming out rather poorly. I can see someone deciding to do something on the lighter or darker side within those bounds, but I think it's best within just a few degrees starting at the start of 2nd crack. There's a very dramatic shift in the overall balance of flavors right exactly at the start of 2nd crack where everything nice about the coffee has both been developed and not been destroyed.
First coffee I need to taste today is quite good across a broad range of roasts. There are a few different kinds of flavor that can be pulled out here, but I can only pick one and it'll be something on the lighter side, though if any home roasters decide to pick it up, they can probably do whatever they generally like and they'll get something pretty good out of this one.
Author of Typica software for coffee roasters.