The trade show I usually go to in April that got cancelled this year just announced that next year they're going to push out to end of September through start of October. That probably works out better for me next year and I haven't been to New Orleans that time of year before. Hopefully they don't get wiped out by a hurricane or something.
I narrowed in on a range of end temperatures from 434-446°F in which I had 4 distinct roasts. (context: start of 2nd crack is at 430°F). Tasting through that range from light to dark the flavors go from caramel sweet to bittersweet chocolate with a slight decline in overall perceived sweetness. Body gets heavier through the range, but in each cup it's smooth and well balanced. I'll try a production test batch ending at 440°F at about 15:30.
Tasted my test of the new Brazilian coffee. I was unimpressed by the light roasts, see how someone might want to go for the lightest one, but bright acidity and thin body aren't what I bought this coffee to get. The darkest thing I evaluated could work as a French Roast in a pinch, but I'm using a Guatemalan coffee for that right now that's better. The medium roast range, however, was quite good.
Ran the Brazilian coffee that got delivered today through the lab roaster. I have 12 different roast levels to taste tomorrow which I'll use to figure out how I want to roast that for sale. A verification roast of the coffee from Papua New Guinea also happened so I'll be tasting that as well. The PNG has the same mark name and ICO# as the previous shipment so this is just checking that nothing weird happened at the warehouse.
Should I wear a mask for the author bio pic on the Roasted Coffee Product Development ebook marketing page?
Maybe I'll wear a mask for the author bio photo on the web site. I can always change that later.
Mostly finished the design update over the holiday weekend. I want a better author bio photo (for the design I just grabbed something convenient), some tweaks to the preview pages section, and I want to make sure it's not awful on phone browsers or if someone is idiotic enough to run their web browser full screen on something ridiculously wide.
"We didn't call it fuzzing back in the 1950s, but it was our standard practice to test programs by inputting decks of punch cards taken from the trash.
We also used decks of random number punch cards. We weren't networked in those days, so we weren't much worried about security, but our random/trash decks often turned up undesirable behavior.
Every programmer I knew used the trash-deck technique."
-- Gerald M. Weinberg
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With the release of my book coming up soon, I decided that it was about time to rework the site and make that more attractive. Didn't finish that work and haven't uploaded the changes, but the work so far makes me feel like I'd be more likely to buy the book had I not written it. When I first put that up I intentionally went with something low effort because I wanted to spend the time writing the book instead of marketing it.
Next coffee shipment is scheduled for Tuesday morning. I'll need to double check, but the coffee from Papua New Guinea might be the same as what we had most recently (the ICO# matches something we've had and if it matches the most recent thing it's probably the same coffee) which would let me get that out on the shelf faster. The new coffee from Brazil (a Sul de Minas) will take a couple days to go through the whole product development process.
Author of Typica software for coffee roasters.